I recently read an article about how best to add Twitter followers. The article went through this whole process of spending an hour a day adding followers from groups of like minded businesses. The article makes a lot of sense if your goal is to reach 100,000 followers. However as an Avon Rep. I don't just want numbers of people to produce a few leads. I want quality leads from people that I can build a relationship with either as a customer or downline manager.
If your using my methods then you know the importance of having your own website or blog, and are already working on how to drive traffic. In my opinion the best traffic comes from search engines so I work a lot on Search Engine Optimization (SEO). The idea of coming up in Google searches for keywords that relate to your website is one of the most important task you can work on. Like all thing the biggest reward comes with the most work and time. Learning as much as you can about SEO will help you drive the kind of quality traffic that will convert to sales.
Social Marketing on sites like Facebook and Twitter can also be sources for quality traffic. The beat part about these methods is that you get know who you are talking to and get to build a relationship with them. I say relationship because that is a very important factor in this type of networking. You can't just get a bunch of followers and spam the daylights out of them. You need to converse with them and build a friendship. You don't walk down the street just trowing brochures in the face of people and scream "Hey, look at my product". You make friends and treat them like people! This is how you should approach your Social Networking campaigns. Not only will your business benefit, but you will enjoy yourself a whole lot more.
Saturday, June 12, 2010
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