Have you ever wondered how much money you are losing because you lost touch with past customers? If you are always striving for new business and not making effort to keep your current customers informed you may be losing money. I was talking with a fellow Rep about my marketing techniques and how I keep in touch with my existing clients through a monthly email. It never dawned on me that she too wasn’t involved in email marketing, but the look on her face made it clear that she wasn’t. She is the kind of Rep that sells Avon to family, friends, and coworkers but not really into getting out and making a name in Avon. I understand the “this is just my hobby” mentality, but why not take a few minutes a month to keep in touch with your clients. The more we talked the more things I thought of that she could be doing with very little effort to maximize her business.
Email marketing campaigns should not be only performed by E-Reps, but rather all Reps that want to maintain and communicate with their clients. You might be unnecessarily spending hundreds of dollars a year on brochures, direct mailing, and marketing supplies that eat into your profits. On the other hand you may be losing money because you are not keeping in touch with your current customers effectively. The solution to both of these issues is to create a list of your customer’s email addresses and keep in touch with them electronically. An effective email marketing campaign may not only save you money but increase your customer base automatically. Let me explain, if your customer has friends that are interested in buying Avon, and you offer a discount to members on your list for referrals they will not think twice about forwarding your email to others. Not only is email marketing a great and effective way to generate new leads, but also it allows you to make clients aware of products they might otherwise have missed out on.
If you are an E-Rep and following the methods I outline in my eBook then you may want to consider adding an email Opt-In or Sign Up Form to your blog. The rule of thumb for internet marketing is that on average you generate about $1 per person on your email list per month. So if you have 100 people on your email list that is an extra $100 per month in sales. Now imagine if you have 10,000 members from your sign up form. Sure this will take time, but earning an extra $10,000 per month from writing a newsletter sounds pretty good. In addition to that you can email your list every time you post a new blog entry and create a constant traffic flow. The advantages of collecting emails and marketing correctly are endless.
Internet Marketers cherish their email list and hold them dearly, and I am sure you understand why. It is important to become a trusted email marketer and not just another spammer. You shouldn’t abuse your list or email them everyday. Instead you want to build trust and offer them products that you believe in. It does take some common sense to be an effective email marketer, and good rule to follow is to not do things that you hate having done to you.
So you may be wondering now how you add an Opt-In form to your blog or website, and how to you manage this list. It is a lot easier than you might think. Having control over your email list is very important; since you want to relay the information that will benefit your business the most. A great tool that I fully believe in and have used for over a year is AWeber. AWeber will give you the code you need to add an Opt-In Form to Blogger, Wordpress, or your website. It is simple to use and they have terrific support if you ever need any assistance. AWeber has many templates to choose from for sending out your news letter, or sales advertisement. I love the analytics features that allow me to monitor my emails effectiveness. I have tried a few different auto-responders over the years and AWeber is by far the best. This is the tool most professional internet marketer’s use, and it is also great for beginners.